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Avery Dennison

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Qualcomm Museum

For its 25th anniversary, Qualcomm wanted to open a corporate museum that would not only celebrate its achievements, but also inspire and instill pride in its employees and partners. The solution was an immersive experience that combined touchscreen technology, video, photography, object displays and product demonstrations. The narrative theme connected technologies to the people whose lives they profoundly affected, describing how every great innovation came from someone first daring to ask "What if?" This idea provided a platform to share Qualcomm's vision for the wireless future and gave rise to an inspiring story about humanity, progress and the human endeavor.

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Qualcomm Learning Center

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Qualcomm Corporate Overview

Mobile technology leader Qualcomm wanted to reinvent how it approached its annual corporate overview and to reach audiences beyond the investor community. The approach was to create a microsite enriched with video and a short summary as well as a detailed printed piece. Collectively, these materials personalized the Qualcomm story by telling it from the end-user's perspective and emotionally engaging viewers.

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Watson Pharmaceuticals

As a leading developer and distributor of generic and specialty brand pharmaceuticals, Watson was transitioning to the next phase of their growth. With sweeping changes in senior management and a new leader at the helm, the culture, tenor and focus of the company was shifting. Since its founding 25 years ago, there was now a need to articulate and express a “new Watson.” A reinvigorated company confident about it’s future and anticipating tremendous growth and opportunity.

 
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